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List Hygiene


Market Approach Consulting provides expertise in Direct Mail Data Processing, Powerful Analytical Tools, and Customized Data Solutions including:

  • List Hygiene
  • List Management
  • List Rental Fulfillment
  • Merge/Purge
  • NCOA
  • Data Storage
  • E-Commerce
  • Web Accessibility
  • Modeling/Profiling/Scoring
  • Data Enhancement Services
  • Targeted E-Mail Correspondence
  • Information Management Solutions
  • Customized Data Solutions
  • Database Development & Management

List Hygiene:

Clean, dependable data is essential to the success of any direct mail campaign. Market Approach uses list hygiene and enhancement solutions that enable our clients to update files with the most accurate, cost effective information available.

List Enhancement:

Designed to provide extremely targeted mailing campaigns that decrease costs and increase profits. We can provide a simple customer list profile or build a full scale model that can be refined with each mailing, in most cases.

Address Standardization...USPS Match

The process of changing an address on a file to agree with the address carried by the United States Postal Service includes standard abbreviations for city and state.

CASS Certification (Coding Accuracy Support System)...Includes Zip+4

This systems performs Address Standarization, Zip Code correction, Zip+4 appending, Carrier Route & Delivery Point coding to mailing lists.

DSF2 (Delivery Sequence File Second Generation)...Every Known USA Address

DSF confirms the physical presence of an address (Delivery Point Validation) and contains every known address in the USA. Indentifies location as Business or Residence, Seasonal or Occupied.

LACS (Locatable Address Conversion System)...Corrects Redistricting

LACS corrects addresses for areas that have undergone permanent redistricting conversions from rural-style addresses to city-style addresses.

Merge-Purge...Customer and Prospect Files

Market Approach will merge and remove duplicate records from your customer and prospect file to guarantee your mail is delivered to the right person, the first time...and one time only.